P/P flagship store

Space and Furniture Design for eyewear brand PROJEKT PRODUKT.
This project was designed to express the harmonious place where different senses naturally overlap. For that, I created 14 furniture collections. Pure aluminum furniture is used to give an intrinsic value such as coldness and hardness with a feeling of gravitational center in the store. At the same time, an oak furniture series is displayed to present warmth and comfort with the textiles. This space allows people to experience an authentic atmosphere and draw people to PROJEKT PRODUKT’s inherent brand value.

2018

Client:
PROJEKT PRODUKT

Location:
Seoul, Korea

Floor Area:
220sqm

Photography:
KKJ