Apoteka Soul Showroom 

Spatial Design for Korean contemporary tea brand Apoteka Soul.

To express the brand identity rooted in a traditional Korean medicine archive, Kunsik infused the space with a modern yet warm Korean Han-yak-bang (herbal medicine clinic) sensibility. The purity of the products, free from artificial fragrances or chemical additives, is expressed by filling the space with a single material. Materials with rich textures and strong materiality were chosen to create a refined backdrop that allows the raw ingredients of the products to stand out.

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About < Apoteka Soul >
Apoteka Soul crafts simply delectable teas, infused with the legacy of Korean medicine-Hanyak. Drawing inspiration from Korea’s diverse culinary traditions, we curate the finest ingredients from all corners of the country imbued with our unique stories and perspectives. We believe there lies power in daily routines accumulated over time. That is why all our tea blends are caffeine-free and free of added flavors, sweetness, and preservatives to ensure they can enhance anyone’s routines anytime and anywhere. Our tea blends are meticulously crafted by a tea roaster with more than 30 years of expertise in handling tea and herbs. Experience the roasting techniques that bring out the natural flavors and aromas of wholesome ingredients from various Korean regions.

2026

Client:
Apoteka Soul

Location:
Seoul, Korea
3F, 10 Yeonmujang 17-gil, Seongdong-gu
( LCDC Seoul )

Photography:
Studio Kunsik